Binh Thuan focuses on product brand building

Binh Thuan is known as one of the regions with the largest growing area of dragon fruit, with an area of nearly 30,000 ha.(Photo: www.binhthuan.gov.vn)

The south central province of Binh Thuan aims to build brands for local products associated with the protection of geographical indications in order to increase value and affirm the brands of speciality products.

Binh Thuan is known as one of the regions with the largest growing area of dragon fruit, with an area of nearly 30,000 ha. This product is mainly exported to the Chinese market (accounting for 95%).

Most recently, Binh Thuan dragon fruit has been officially protected in Japan, one of the most demanding markets in the world. The trademark “Binh Thuan Dragon Fruit” has been protected in 14 countries and territories, such as the US, the UK, Germany, and the Republic of Korea.

Chairman of the Binh Thuan Dragon Fruit Association Vo Huy Hoang said that protected geographical indications play an important role in the development of dragon fruit, which is considered the “key” to promoting the consumption of the fruit, not only in the domestic market but also in world markets.

Deputy Director of the Binh Thuan Department of Science and Technology Mai Thanh Nga said, that the building and development of geographical indications have become a strategy to preserve biopersity and traditional culture, as well as enhance commercial competition, helping to promote local potential and resources. It also helps promote the fight against abuse and commercial fraud, raise consumer awareness, and increase the competitiveness of products, contributing to improving product value and increasing profit value.

Therefore, in recent years, the province has regularly guided businesses to carry out procedures to use the “Binh Thuan” geographical indication for dragon fruit.

Scientists from the Vietnam Academy of Social Sciences have come up with specific solutions for Binh Thuan province to maintain and promote the effectiveness of dragon fruit geographical indication in Japan in the future.

According to the National Office of Intellectual Property under the Ministry of Science and Technology, Vietnam has protected 120 geographical indications, with some protected abroad, including the “Phu Quoc” fish sauce geographical indication protected in the EU, the “Binh Thuan” dragon fruit and “Luc Ngan” lychee geographical indications protected in Japan./.