Businesses seek to promote sales on e-commerce platforms

Business representatives at the event (Photo: VNA)

The event aimed to support local firms in expanding distribution channels by applying digital transformation and e-commerce solutions, whilst also strengthening value chain linkages through a virtual Vietnamese booth.

Addressing the event, Dang Hoang Hai, director of the Department of E-Commerce and Digital Economy, said the virtual booth will co-ordinate efforts with e-commerce floors throughout the country such as Sendo and Tiki to become an ideal venue in which to introduce high-quality products.

The booth will help consumers access high-quality Vietnamese goods at low costs and seek additional outlets for the products, said Hai.

Meanwhile, Nguyen Thi Mai Anh, deputy director of the Hanoi Tourism Trade Promotion Center, said that Hanoi has collaborated with Japan to establish a website to introduce organic agricultural products and regional specialties with the participation of thousands of local suppliers.

Bui Huy Hoang, deputy director of the Information Center under the E-Commerce and Digital Economy Department, said the online booth is anticipated to facilitate the distribution of quality products and reduce the trade of counterfeit goods.

The conference provided a platform for local businesses to gain greater insights into practical solutions to the distribution of goods on e-commerce platforms, focusing on e-finance, digital transformation, solutions for quality control, and origin of goods via QR code technology (iCheck).