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Mr. Ho Van Lam, Chairman of Thailand - Vietnam Entrepreneurs Association

Could you evaluate more clearly the export potential of Vietnamese goods to Thailand’smarket?

Thailand is currently a major economic partner and the ninth largest foreign investor in Vietnam. Thailand is also Vietnam's largest trading partner in ASEAN.

Currently, there are about 1,000 enterprises of nationals in Thailand, mainly small and medium-sized enterprises, in which, there are many very successful enterprises operating in a variety of fields such as industry, agriculture, processing. food, import and export, distribution of goods, logistics, services, construction, restaurants, and hotels. Many overseas Vietnamese enterprises in Thailand have the desire to meet and connect trade in all fields with enterprises in Vietnam. In particular, enterprises want to import agricultural products that are the strength of Vietnam into the Thai market.

In order to access the Thai market, in your opinion, what do exporters need to pay attention to?

Although there are not many Vietnamese goods in Thailand and there are technical barriers, it is not difficult to bring Vietnamese goods into the Thai super market. Accordingly, Vietnamese enterprises that want to export to Thailand should find out about the market and the different products from Vietnam, such as how to produce and pack to consume. If they can do that, they can enter this market.

For example, in order to export agricultural products to the Thai market, the first requirement is to comply with Thailand's set of agricultural standards with many standard provisions on commodities, system standards and other common standards. In addition, Vietnamese enterprises need to have basic strategies such as improving product quality. Product quality is good, suitable with local taste but must also keep the original character.

Could you please share about the role of the Thailand-Vietnam Entrepreneurs Association in exchanging and connecting enterprises?

Thailand - Vietnam Entrepreneurs Association was established in 2009 in Udon Thani province, Thailand. After nearly 15 years of the Association has more than 13 branches in the following provinces; Bangkok, Udon Thani, Nong Khai, Xakon Nakhon, Khon Kean, Nongbua Lamphu, Amnatcharon, MuongLoi, NakhonPhanom, Ubon Ratchathanim , Bungkan, Phuket, Mukdahan and Phang Khon districts, with more than 500 overseas Vietnamese enterprises as members.

As a trade bridge between Thailand and Vietnam, the Association regularly organizes exchange and cooperation activities between overseas Vietnamese enterprises in Thailand, Thailand’s enterprises and Vietnamese enterprises at home and abroad. Thereby, introducing and promoting the investment and business environment of Vietnam, encouraging Thai investors and enterprises to invest in Vietnam, and promoting the export of Vietnamese goods to the Thailand market. At the same time, further tightening the solidarity of the Vietnamese community in Thailand, contributing a little effort of the community to the process of integration and development of the country.

In August 2020, under the sponsor of the Consulate General of Vietnam in KhonKean, the Association also held the Opening Ceremony of the Vietnam Goods Exhibition Center at VT-Namnueng Udon Thani Commercial Complex, Thailand. The establishment of the Exhibition Center for High-Quality Vietnamese Products aims to introduce and consume products and develop distribution channels for Vietnamese goods in Thailand, contributing to helping entrepreneurs know more about Vietnam and consumers know and use Vietnamese goods more. Currently, there are 60 Vietnamese products on display here. It is expected that we will open exhibition centers of Vietnamese goods in provinces and cities where Vietnamese people live.

In the northeast region of Thailand, there are more than 70,000 Thailand nationals of Vietnamese origin, including hundreds of successful Vietnamese overseas businessmen, many businessmen owning chains of restaurants, hotels, and large commercial centers. These are favourable conditions for consolidating as well as establishing new trade centers, displaying and introducing high-quality Vietnamese products in Thailand, attracting consumers to use Vietnamese goods.

As the Chairman of the Thailand - Vietnam Entrepreneurs Association, what do you wish to further strengthen the trade exchange activities between Vietnam and Thailand in particular and with other countries in general?

We will continue to call for, respond to and support the consumption of products of overseas Vietnamese enterprises producing and supporting Vietnamese enterprises to consume products. Besides, we will also seek investment and trade opportunities between the two countries Thailand-Vietnam and other countries.

In addition, I propose that in future, it is necessary to organize more promotional activities, trade promotion, tourism and investment in Thailand, so that Thailand corporations, enterprises and people can and especially nationals have the opportunity to trade with enterprises. Especially, promoting activities to promote, advertise and introduce large and reputable agricultural export enterprises of Vietnam's key products to facilitate trade connection between Vietnamese overseas enterprises in Thailand with domestic market. Organizing programs for overseas Vietnamese businessmen to return to Vietnam to learn about Vietnam's key agricultural products and consumer goods.

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Thank you, Sir!