Brand building for farm produce exported to China needed: experts

Brand building for farm produce exported to China needed: experts

Vietnamese producers need to pay special heed to ensuring food safety and transparency of production information; building brands and well managing growing area codes for products exported to China, said Nguyen Nhu Tiep, Director of the Agro-Forestry-Fisheries Quality Assurance Department under the Ministry of Agriculture and Rural Development (MARD).
Viettel named most valuable telecoms brand in Southeast Asia

Viettel named most valuable telecoms brand in Southeast Asia

Viettel is the most valuable telecoms brand in Southeast Asia and the 17th in the world, according to the latest Brand Finance Global 500.
Position Vietnamese wood and furniture brands on the global map

Position Vietnamese wood and furniture brands on the global map

VCN - Covering the domestic market, Vietnamese wood and furniture brands are still almost "unknown" in the international market since they are exported through the brands of foreign enterprises. Changing this will bring higher value to wood and furniture
Brand building must go hand-in-hand with social responsibility: VCCI

Brand building must go hand-in-hand with social responsibility: VCCI

Brand building for businesses must go hand-in-hand with social responsibility to form the foundation for sustainable development, according to the Vietnam Chamber of Commerce and Industry (VCCI).
Vietnam"s national brand value up 11%

Vietnam"s national brand value up 11%

Vietnam's national brand value rose by 11% this year, up from 388 billion USD to 431 billion USD, thanks to its growing investment attractiveness to foreign manufacturers, according to the leading brand valuation consultancy Brand Finance.
Businesses need support to build and protect their brands

Businesses need support to build and protect their brands

VCN- Talking to Customs News, agricultural expert Hoang Trong Thuy emphasized that he wants to create a movement in the construction and protection of export agricultural brands.
Brand protection for exports

Brand protection for exports

VCN- In order for Vietnamese products, especially Vietnamese agricultural products, to not have to fight for brand patent, it needs cooperation between enterprises and state management agencies in brand protection.
Thirty businesses win HCM City Golden Brand Award

Thirty businesses win HCM City Golden Brand Award

Thirty enterprises have received the Ho Chi Minh City Golden Brand Award from the municipal People’s Committee for their outstanding achievements in building and developing brands for products and services.
Vietnam elevates rice brand in demanding markets

Vietnam elevates rice brand in demanding markets

Vietnamese rice has affirmed its quality through brands in various fastidious markets after penetrating high-end markets such as the US, Japan, and the EU during 2020.
Vietnam becomes fastest growing national brand in the world

Vietnam becomes fastest growing national brand in the world

The national brand of Vietnam has been valued at US$319 billion for this year by Brand Finance, a sharp increase of 29% in comparison to the previous year, thereby becoming the fastest growing national brand in the world.
Leading Vietnamese brand names revealed

Leading Vietnamese brand names revealed

A total of 30 of the most popular Vietnamese brand names for the year were announced at a ceremony held in Ho Chi Minh City on June 27, with the event hosted by The Sai Gon Giai Phong (Liberated Sai Gon) newspaper.
MoIT to organise national brand programme fourth quarter

MoIT to organise national brand programme fourth quarter

The Ministry of Industry and Trade MoIT will organise a ceremony to recognise national brands in the fourth quarter of 2020
Firms advised to focus on brand building via online channels

Firms advised to focus on brand building via online channels

Vietnamese businesses need to focus on brand building and usage of online channels rather than cheap prices, experts said at a conference in Ho Chi Minh City on November 22.
National strategy on branding agricultural products needed

National strategy on branding agricultural products needed

VCN- Currently, although Vietnam's agricultural exports are ranked secondin ASEAN and 15th in the world, 80% of export agricultural products have no brand.
China to establish joint tea brand with Vietnam

China to establish joint tea brand with Vietnam

VCN - The Chinese side even wants to establish a joint tea brand to raise cooperation to a new level.
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