Vietnamese specialties cover the whole country, reaching the world thanks to e-commerce

Conference overview. Photo: PT

Speaking at the "Conference to connect, support and guide commercial and service businesses and enterprises participating in e-commerce activities in Quang Ninh" on April 29, Mr. Dang Hoang Hai, Director of the Department E-commerce and Digital Economy (Ministry of Industry and Trade) said that in that context, online shopping has become popular even for products such as agricultural products and processed foods.At the beginning of 2020, the Covid-19 pandemic broke out around the world as well as in Vietnam. The disruptions to the global supply chain seriously affects the production, business, distribution and export of agricultural products of Vietnam.

Contributions of major e-commerce platforms in Vietnam such as Tiki, Lazada, Voso, Postmart, and partners like VPBank, Visa or icheck have provided support for local businesses to help distribute products on the exchange as well as solutions to support digital finance, towards the goal of digital transformation; develop technology, and promote product distribution on e-commerce platforms.

Sharing experiences as well as benefits when distributing goods on e-commerce platforms, Ms. Cao Hong Van, Chairman of the Board of Directors of Newstar Co., Ltd. said: “Through e-commerce platforms, Newstar's products such as Sa Sung fish sauce, Sa Sung shrimp salt have been present in most provinces and cities in the country and initially attracted international customers' interest.”

In order to put products on the e-commerce floor and conquer online customers, in addition to training sessions organized by the Department of E-commerce and Digital Economy in collaboration with e-commerce platforms, businesses have actively completed packaging, improved design, quality and image.

Many local specialty products have been promoted for consumption through e-commerce platforms. Photo: PT

“Especially, since participating in sales on e-commerce platforms, the quality and packaging of yellow flower tea products have been improved. Product packaging is made entirely from nature, being friendly with the environment, enhancing the product's value," said Mr. Duc Anh. Similarly, Mr. Le Duc Anh, representative of Quy Hoa Import-Export and Trading Service Co., Ltd, said that through the OCOP fairs in Quang Ninh, yellow flower tea products are now more known to visitors and consumers inside and outside the province. Many businesses, production facilities and business households have offered to cooperate.

From the perspective of an e-commerce platform, Mr. Do Quang Hai, a representative of Voso e-commerce platform, said that Voso always aims to be a pioneer in connecting agricultural product consumption, connecting trade between urban and rural areas, and enhancing the value of specialties.

Voso pays special attention to coordinating with agricultural production households and provinces to put all products that meet OCOP standards (One Commune One Product-PV Program) on the e-commerce platform.

In addition, to meet user needs and optimize fast delivery time, Voso has applied technology and logistics solutions to give customers the best shopping experience with the advantage of being sponsored by Viettel Post.

At the conference, a representative of the Lazada e-commerce platform affirmed that in the future, Lazada will continue to actively cooperate with agencies, departments, localities and associations to provide more support for small and medium businesses for digital transformation and successful online business.

At the same time, promote activities of consumption of Vietnamese goods through programs honoring Vietnamese goods such as: "Vietnamese brand of the year", "Loving Vietnam uses Vietnamese goods", “Vietnamese are proud of using domestic goods”.

In order to support businesses, cooperatives and production households in implementing the tracing of agricultural products, Mr. Nguyen Van Chinh, Deputy General Director of iCheck Joint Stock Company, said that the company has researched and built a national standard traceability system for more than five years.

With this system, enterprises can control product quality through a strict monitoring system. Agricultural products with traceability stamps will easily meet the input conditions of supermarket chains and e-commerce platforms and improve their value by proving their distinctive quality.

“Up to now, iCheck has accompanied and supported many provinces and cities to deploy the product traceability portal according to national standards and GS1 TRACE.ICHECK.VN standards for many provinces and cities across the country such as: Ha Giang, Ha Tinh, Yen Bai, Hau Giang, Hiep Hoa district (Bac Giang)," Mr. Chinh said.