Vietnam’s probiotics market attracts RoK businesses

Businesses from the Republic of Korea (RoK) have been reportedly promoting probiotics marketing to tap into growing demand in Vietnam.

During the five-year period through 2021, Vietnam’s imports of this kind of products grew by an annual average of 16%. The country imported those products mainly from the US (31%), Singapore (22%), and Malaysia (5%), statistics show.

Probiotics is said to be the most typical nutritional supplements in Vietnam. Local consumers prioritise trustworthiness and safety instead of prices, and they tend to prefer imports such as those from the US, Europe, and Japan.

In 2021, Vietnam imported about 41 million USD worth of probiotics from the RoK, turning this Northeast Asian country into the fourth largest supplier in 2021, from the 8th position in 2017. Imports from the RoK increased about 23% each year during this period.

Some Korean products distributed in Vietnam include Vitamin PLUS of Ildong Foodis, Duolac Baby Probiotics of Cell Biotech, and Daily Probiotics of Mediogen. Like other imports, Korean products are classified as high-end items sold at relatively high prices compared to local products./.