Do not neglect the brand building

Ms. Truong Thi Ngoc Anh under Standing Board of Vietnam Fatherland Front Central Committee: Raising the brand is the important solution to help enterprises gain a good position for deeper integration.

So far, more than 90% of Vietnamese consumers have been interested in goods originating from Vietnamese enterprises and bringing Vietnamese brands. Among them, more than 60% confirm that they will continue to pay attention to and use Vietnamese goods. Enterprises are also actively investing in science and technology, applying new management methods, improving productivity and product quality, and researching to reduce production costs in order to offer prices suitable for Vietnamese consumers.

Many Vietnamese brands built their brands beyond the national level, approaching regional and world level. However, in the trend of competition, the improvement of enterprise capacity, especially the improvement of enterprise brand, the brand of Vietnamese products becomes very important. This not only contributes to higher economic efficiency but also confirms the position of Vietnamese enterprises in the market, helping enterprises gain good position in deep integration.

Ms. Dinh Thi My Loan – President of Association of Vietnam Retailers: Each enterprise must have its own way.

In the process of branding, finding a position in integration, there is not one way that can be suitable for all enterprises and for all types of business, so that each individual and each enterprise needs their own strategy and own way.

For the retail sector, the latest information from the 18th Asia-Pacific Retailers Convention & Exhibition (APRCE) held in Kuala Lumpur (Malaysia) in October 2017 has shown that many opportunities and challenges were waiting for Vietnamese retailers. In order to change the retail sector, there is a need for a development strategy for this sector and a focus on issues such as: promoting growth through creation; increasing productivity through technology application; building a high-performance and ready-for-work retailer force for the future; supporting Vietnamese retailers to expand their markets to access new customers from ASEAN and the world.

Ms. Le Viet Nga, Deputy Director of Domestic Market Department (Ministry of Industry and Trade): the connection between FDI enterprises and local enterprises in 2018 will be promoted.

In 2018, under the direction of the Prime Minister, the industry and trade will focus on promoting the connection between FDI enterprises and domestic enterprises, so that FDI enterprises will trust the Vietnamese brands and use materials, machinery and auxiliary equipment manufactured in the home country.

In addition, it will focus on promoting and supporting small and medium enterprises when the Law on Support for Small and Medium Enterprises takes effect 1^st Janaury 2018. In particular, the extremely important content is that how to let small and medium enterprises access the local distribution systems methodologically. According to Article 13 of the Law on Support for Small and Medium Enterprises, the ministries, sectors and people’s committees will be responsible for organizing the distribution systems for small and medium enterprises. If any system has more than 80% of products of small and medium enterprises manufactured in the domestic market, they will enjoy great incentives on tax, charge and land

In addition, the national trade promotion program in 2018 towards the domestic market, mountainous and island markets will have new ways, key points and extensive spread to better introduce Vietnamese goods to consumers in the country ...

Recorded by Duc Quang